WHY SPONSOR IN 2027?

SHOWCASE YOUR EXPERTISE. SHAPE THE CONVERSATION

Partner with Europe’s premier SAP-focused operations event and connect with the pioneers who keep critical industries running. As a sponsor, you’ll engage directly with senior decision-makers across asset-intensive sectors, from maintenance and field service to broader operations, supply chain, and fleet management.

As our event expands, so does your audience. Join industry leaders as they explore how SAP, AI, digital twins, and connected technologies are reshaping the entire operational landscape. Partnering with us gives you the platform to showcase your solutions, elevate your brand, and position your organisation at the centre of modern industrial transformation. This is where SAP customers, partners, and decision-makers unite to turn strategy into measurable outcomes—driving profitability, resilience, and sustainable growth.

WHAT CAN YOU EXPECT?

Industries represented

Asset-intensive sectors running complex operations

  • Oil & gas
  • Metals & mining
  • Utilities
  • Chemicals & petrochemicals
  • Industrial & Discrete Manufacturing
  • Transport, rail & aviation
  • Pharmaceuticals & Life Sciences
  • Food, Beverage & FMCG
  • Public Sector & Defence

150+ end-user organisations expected


Business operations & leadership

The people responsible for performance, delivery and margins

  • COO / Operations Director
  • Plant Manager / Site Director
  • Operations Manager / Director
  • Supply Chain & Planning Leaders
  • Maintenance & Asset Reliability Leaders
  • Asset Performance / Continuous Improvement Managers
  • Capital Projects / Engineering directors
  • EHS, Sustainability & Compliance

Primary decision-makers and budget owners


Technology & transformation

The people shaping systems, platforms and vendor selection

  • CIO / IT Director
  • Head of ERP / SAP Programme Lead
  • Enterprise & Solution Architects
  • Digital Transformation Leaders
  • Data & Integration Architects
  • S/4HANA Programme Teams
  • Business Systems & Applications Owners

Key influencers in solution selection and implementation


Interested in sponsoring?

Ready to be part of the conversation? Let’s explore how your organisation can connect with the leaders shaping this industry.

SONJA HAGEMANN

Sponsorship Manager